Piaggio Vietnam launched the new Piaggio Liberty Italia GoPro which was a special edition scooter with a GoPro 4 installed on the handlebar. The #BeCurious campaign was proposed and chosen, which focused on inspiring youth to be curious explorers and to document their many adventures using their Liberty Italia GoPro scooter.
New Piaggio scooter is coming soon.
Social media posts featured the special edition scooter.
Since Piaggio targeted young riders, Vu Cat Tuong who is a young and famous Vietnamese singer/song writer was chosen to collaborate with Piaggio Vietnam to produce a music video featuring the #BeCurious vibe to her youth audience.
Music video link: https://bit.ly/2Onunzc
Online activity – “The city you know” contest which triggered users to ride Liberty GoPro around the city, record it and share their story with hashtag #becurious #libertygopro.
With a prize of 25 million Vietnam dong, the contest attracted more than 1,000 users who participated and sent videos to Piaggio Vietnam for consideration.